About us

Inspired by a simple yet powerful observation: the wastefulness of discarded toys and clothes. Alakazu began as an app project to recycle used clothes and toys, giving them new life and reducing waste. This initiative stemmed from his frustration with seeing valuable items thrown away, sparking an idea to create a sustainable solution for families.

The vision evolved beyond its original mission, becoming a platform rooted in creating a caring, judgment-free space where parents can openly share their experiences, ask questions, and find encouragement from others who truly understand the joys and challenges of raising children.

Our guidance is rooted in expertise, carefully curated by professionals dedicated to supporting mental health and positive development, ensuring that every piece of advice is both kind and evidence-based.

Accessibility is also fundamental to us; we want high-quality resources to be within reach for all families, offering practical, easy-to-understand guidance that can seamlessly fit into everyday life. Above all, we prioritize well-being focusing not just on children’s growth but also on the mental and emotional health of parents.

We believe that when parents nurture their own happiness and resilience, they create a nurturing environment where their children can thrive and flourish.

Our Mission

Our mission is rooted in the understanding that happy parents raise happy children, and happy children are the foundation of a brighter, more compassionate world. We believe that every parent deserves gentle guidance, compassionate support, and a community where they can feel seen and heard.

By sharing evidence-based insights from child development experts and creating a warm, welcoming environment, we aim to empower families to cultivate happiness, resilience, and emotional well-being both in themselves and their children.

Our Values

At the heart of everything we do are empathy and support. We believe in creating a caring, judgment-free space where parents can openly share their experiences, ask questions, and find encouragement from others who truly understand the joys and challenges of raising children. Our guidance is rooted in expertise, carefully curated by professionals dedicated to supporting mental health and positive development, ensuring that every piece of advice is both kind and evidence-based.

Accessibility is also fundamental to us; we want high-quality resources to be within reach for all families, offering practical, easy-to-understand guidance that can seamlessly fit into everyday life. Above all, we prioritize well-being focusing not just on children’s growth but also on the mental and emotional health of parents. 

We believe that when parents nurture their own happiness and resilience, they create a nurturing environment where their children can thrive and flourish.